Local keyword rank tracking is important. While the numbers are what’s most important, this data can also provide you with a little insight into your users, their behaviors and how effective your SEO strategy is. If you have yet to start tracking the rankings of local keywords, here are just a few of the many reasons why you should start:
Local keyword rank tracking will tell you exactly what users are searching for. With this information on hand, you can focus on your content and your SEO strategies on keyword phrases that your target audience is actually searching for. Not only that, but you can improve your products and/or services based on this information as well. Your local keyword rankings also contribute to the maps listing that show up in a Google search. For example, here's the maps results that show up when search "auto repair shop" from Gainesville, FL:
Just as keyword rank tracking can help you better understand what users are searching for, it can also help you understand which keywords don’t covert. It makes no sense to waste your time and resources on ranking for keywords that do not result in leads. Only by tracking your local keywords will you be able to determine which ones are resulting in leads and which ones are dead-ends.
Tracking your rankings will help you understand how effective your SEO plan is. Over time, you should see a steady increase in your rankings. If your results are sporadic or you see a decline in your rankings, you may need to rethink your strategy. If you check your rankings at regular intervals (e.g. daily, weekly, monthly, etc.), you will also have a reference point as to when your rankings started to suffer or improve. This will give you an idea of where you went wrong or where you went right. Here's what our local keyword tracking looks like for an auto repair shop in Florida:
Local keyword rank tracking will allow you to detect penalties or a decline in your rankings early on. For example, you may have tried a new strategy to try and improve the rankings on one of your pages, but suddenly find that its rankings have dipped instead. By catching this early on, you may be able to prevent a site-wide penalty or ranking loss.
By tracking local keyword rankings, you gain a better understanding of your users and your SEO strategy. The numbers tell you which tactics are working and which ones are ineffective or having a negative impact on your website’s rankings. While it may seem insignificant, the data that local keyword rankings provide can actually give you an advantage over the competition.
Contact us if you'd like more information on local keyword tracking, or on optimizing your local listing, and our team can help you through the process today.