White Label SEO: Strategies Your Vendor Should Doing

White Label SEO: Strategies Your Vendor Should Doing

SEO is a key part of any marketing strategy these days. The field is ever-changing and can be quite technical. Part of the reason for choosing to work with a white label SEO company as opposed to doing it in-house is that staying on top of SEO trends and strategies is hard work and expensive. 

If you aren’t an SEO expert, you might not always know what to look for when evaluating the work of your white label vendor. However, if your branding depends on a marketing product, you need to know what’s been produced.

Understanding basic SEO trends will help you communicate more effectively with your white label. Here are a few strategies your vendor should be keeping in mind in any project they produce for you:

1. It All Comes Down To Numbers

Data-driven decision-making remains key in SEO strategy. After all, you can’t improve what you don’t understand.

Your white label firm should be offering specific numbers and facts about a client’s website. These should include things like keyword overview, backlink analytics, and rank tracking. They should also be able to track page loading times and tell you which URLs are getting crawled.

These stats should be presented in a clear, no-nonsense way that you can take your client. Once the client has decided on the SEO they want, stats should play a key role in what your white label does.

While the world of SEO gets more complicated every year, the boring basics like keyword optimization, backlinks, and technicals remain extremely important.

2. Quality Is King

It’s not enough anymore to just fill a blog post with keywords. Content needs to be engaging and well-written to entice and ultimately convert customers. Your white label firm should be writing informative and interesting content, the kind you would read if you made the same web search.

While including keywords, especially long-tail keywords is vital, the text should be more than just keyword spam and stuffing. Search engine algorithms have become far more sophisticated when it comes to spotting spam, and spam is punished by the Google algorithm. 

Google ranks websites according to EAT: expertise, authoritativeness, and trustworthiness. EAT is especially important for health and financial content. Your white label company should be building authority by anticipating questions a reader may have and making sure they are addressed in the text.

SEO content should also include specific facts and figures whenever possible and include links to .gov and .edu sites. Links to studies and reliable news outlets may also be appropriate. Using these strategies will build trustworthiness and improve its Google rank.

3. Frequently Asked Questions

For most people, search engines are the primary way they engage with the internet. About 93% of web traffic is driven by search engines. That’s why improving SERP is so important.

But even if a page is lower down on page 1 or even on page 2, Google’s “people also ask” feature is another route to ranking highly. This feature appears in many searches and offers an opportunity for great SERP.

Your white label firm should include direct questions and short but comprehensive answers in the body of the text or in a separate FAQ section. This maximizes the possibility of getting a coveted “people also ask” spot.

For instance, an article like this could include the question, “How do I choose a white label SEO?” Then, it would include an answer like, “You should look for a white label SEO that stays on top of new strategies and trends.”

4. Video In The Spotlight

Gen Z isn’t using the internet the same way other generations do. Platforms like YouTube, Instagram, and TikTok are often the first place teens and young people go for information. For instance, about 40% use Instagram or TikTok over Google to search for lunch recommendations. They simply prefer watching a short video clip to reading a web page.

SEO strategies need to include video, especially if the client is marketing to a younger demographic. White label SEO firms can assist by optimizing social media keywords, video titles, and tags. Again, while including keywords is important, titles and descriptions should be user-friendly and not spammy.

White labels should also pick quality pictures for video thumbnails. Customers are savvy to misleading video titles and want images to show the relevance of the video to their search, as well.

While social media and video shares do not directly affect search engine ranking, they help with producing backlinks and broadening the reach of content. Social media is a key component of SEO and your white label should be adept at it.

5. Mobile Friendliness

It isn’t enough to build a great website; it needs to be a great website no matter how customers access it. Around 70% of people will have access to the mobile web. For most, that will be the only way they access the internet.

Your white label should consider mobile-friendliness in any website content they produce. At the very least, they should make sure a “disallow directive” isn’t in place so Google can properly crawl the URL.

While mobile pages often need to defer loading videos or non-essential content, also called “lazy loading”, to provide good UX, Google should be able to see what the content is. There are a few technical ways your white label company can use to do this, but no matter what technique they use, you should insist on mobile friendliness.

A Changing Industry

SEO today looks nothing like the SEO of 2012. Who knows what SEO will look like in 2032, let alone 2042?

Hiring a white label SEO expert means you can focus on your core marketing competencies instead of the nitty-gritty of SEO strategy. Still, you should at least have a bird’s eye view of major trends so you can properly evaluate the work your white label partner is doing for you. 

Different clients have different marketing needs, but they all require a strategy that reflects how people live now. White label SEO can help you reach this goal by using strategies that reflect how people actually use the internet.


About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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