The internet has allowed businesses that have been geographically-based to spread nationwide and even internationally. Making your business known goes beyond billboards and local commercials. Business popularity online is essential in the digital age, but many businesses struggle with getting their brick and mortar store noticed online.
How do you make your business popular online?
There are a lot of avenues, but the following 4 will allow you to leverage your internet marketing to boost your brand’s awareness and popularity.
Social Media Presence
Your customers, both current and potential, are on social media. Are you engaged with your customers? Times have changed, and your customers expect you to:
- Answer questions
- Respond to complaints
- Comment on industry-related news
Everything from Twitter to Facebook provides you with the potential to reach out to customers and join in on the conversation. You need to reach out to potential customers, respond to current customers, and be a source of information for anyone with questions in your field.
Your website’s blog is a platform for you to use to add new content frequently. Customers expect you to be a source of valuable information. When you blog frequently, you:
- Gain the trust of your visitors.
- Increase the amount of potential leads you can receive.
- Increase your brand’s popularity.
Trust is a major factor in every business transaction. If the information you provide is valuable, you’ll gain the trust of your audience, which is invaluable for every business.
Be Listed in the Right Places
You need to be listed in all of the right places. People turn to Yelp for reviews, Angie’s List for business information, and the BBB for trust. And that is just a small portion of the websites visitors will try and find your business on.
- Be listed in the right places:
- Local directories (Google, Yahoo, Bing, Apple Maps)
- Review sites (Yelp and AngiesList)
- Have accurate business information across all profiles.
- Create useful business profiles.
Business profiles are the key to getting customers to knock on your door. It’s important to be listed in all the right places, and that all listing information is accurate.
Build Up the Size of Your Website
Content is the foundation of your website. While we mentioned blogging already, we want to stress the importance of never skimping on your content. Why? Content allows you to:
- Attract visitors
- Keep customers informed
- Boost search engine presence
It’s important to remember: don’t just write for the bots, write content that your users want to read! Google and other search engines want your website to be a hub of information. The more information you provide, the better.