4 Ways to Make Your Business Known Online

The internet has allowed businesses that have been geographically-based to spread nationwide and even internationally. Making your business known goes beyond billboards and local commercials. Business popularity online is essential in the digital age, but many businesses struggle with getting their brick and mortar store noticed online.

How do you make your business popular online?

There are a lot of avenues, but the following 4 will allow you to leverage your internet marketing to boost your brand’s awareness and popularity.

Social Media Presence

Your customers, both current and potential, are on social media. Are you engaged with your customers? Times have changed, and your customers expect you to:

  • Answer questions
  • Respond to complaints
  • Comment on industry-related news

Everything from Twitter to Facebook provides you with the potential to reach out to customers and join in on the conversation. You need to reach out to potential customers, respond to current customers, and be a source of information for anyone with questions in your field.

Blog Frequently

Your website’s blog is a platform for you to use to add new content frequently. Customers expect you to be a source of valuable information. When you blog frequently, you:

  • Gain the trust of your visitors.
  • Increase the amount of potential leads you can receive.
  • Increase your brand’s popularity.

Trust is a major factor in every business transaction. If the information you provide is valuable, you’ll gain the trust of your audience, which is invaluable for every business.

Be Listed in the Right Places

You need to be listed in all of the right places. People turn to Yelp for reviews, Angie’s List for business information, and the BBB for trust. And that is just a small portion of the websites visitors will try and find your business on.

You must:

  • Be listed in the right places:
    • Local directories (Google, Yahoo, Bing, Apple Maps)
    • Review sites (Yelp and AngiesList)
  • Have accurate business information across all profiles.
  • Create useful business profiles.

Business profiles are the key to getting customers to knock on your door. It’s important to be listed in all the right places, and that all listing information is accurate.

Build Up the Size of Your Website

Content is the foundation of your website. While we mentioned blogging already, we want to stress the importance of never skimping on your content. Why? Content allows you to:

  • Attract visitors
  • Keep customers informed
  • Boost search engine presence

It’s important to remember: don’t just write for the bots, write content that your users want to read! Google and other search engines want your website to be a hub of information. The more information you provide, the better.

Internet Marketing in Denver

Have more questions about your internet marketing? The 51Blocks team is available at (303) 900-9119 to answer any of your seo questions. Give us a call today!

About The Author

Michael Borgelt
Michael Borgelt

Michael Borgelt is an accomplished entrepreneur, digital marketing expert, and published author. As the founder of 51Blocks, he is passionate about showcasing the true value of digital marketing and helping businesses achieve their online goals. Michael is a member of Forbes Council and a published author of "White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom." He has also been featured in several podcasts and news outlets, where he shared his insights on digital marketing and entrepreneurship. Michael is also a former NBA referee which fueled his passion to work hard and achieve your dreams.

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