Are you struggling with content topics and content in general? Sometimes, knowing what to write can be just as difficult as writing on the topic itself. It’s clear that Google seems to favor business websites who are continuously offering new, unique information as it pertains to their services and industries--whether by blogging or through new service pages. However, it can be hard to find inspiration, especially in a space that’s always flooded with newly updated content.
We want to offer some advice on overcoming writer’s block, and helping your business to find more sources of information that, in turn, should help you to become active & engaged online. Remember, content is important for your SEO strategies. Here are 4 tips on alleviating dreaded writer’s block.
1. Listen to your customers
Chances are, your customers are asking the questions you should be answering. Engaging with your customers can help your business in more ways than one. Knowing what they’re looking for, their preferences, and even their dislikes can be helpful when thinking about content you should be posting to your website. The purpose is to help drive potential & returning customers to your page, and that means gauging the latest trends, and offering the most unique experience for them through the information offered.
Content marketing isn’t just about producing content, but rather, properly assessing public interest in relation to the services the business provides. What’s driving them to the business? How can I answer FAQs in a more elaborate way? etc.
2. First-hand experience is the best inspiration
You went into business for a reason, whether it be to offer a product that you stand behind, or a service that hasn’t yet been offered elsewhere. Whatever the case, the point is, YOU know your business. So, write about it.
Re-discover the ideas that led you to open your practice in the first place, and how those services and/or products can help others’ situations; or, if you’re making changes to your business, write about it, and why it’s important in regards to the industry. If you’ve learned something new, and wish to share it, this also serves as great inspiration. The point is, personal experiences shows the “face” of a business, and the real events that help to shape it. Why not spread that knowledge?
3. Check out the competition
We know that borrowing ideas, especially from a competitor, seems like a bad strategy, but sometimes it can be a handy tool. In fact, most people would agree that at some point they’ve drawn on topics that competitors in their area have addressed once before. Looking to the comment sections, likewise, will give ideas on the feedback & questions they’re are receiving, and maybe that serves as a starting point for new topics about your business.
The internet is helpful in the sense that there’s endless information. Company’s in your industry, even across the country, are producing new content topics daily; so, what’s to say you can’t utilize & harness some of that fuel?
4. Write it down
Out of the billions of thoughts that cross our minds daily, there’s bound to be a few in there that can be used for some new & exciting content. The problem is, recalling that information is difficult, if not impossible. There’s a solution: write it down. Use a journal, or a notepad, or a phone, write on the backs of napkins or on the corners of receipts if need be; wherever you can find it later, put it there.
Jotting down topics quickly is not only a great source of inspiration, but it also requires regularly interacting with the business. It means keeping the business practices in mind, and drawing on issues or subjects that seem to pop-up more regularly than not.
Content marketing is a difficult, yet extremely useful tool for your brand as an online entity. Offer your customers what they’re looking for, and be the first to share the freshest, most unique information; it will help. Let us know what works best for your inspiration in the comments section. Contact us today for content marketing management (303) 900-9119!