Content Optimization

Content marketing is, fittingly, one of the biggest businesses on the internet. No matter the product that you are selling, the way that you market the content will likely determine your success. Content optimization is unique process that requires keyword research and placement. The point of optimizing content is to make sure that your product or information will reach the audience that you have targeted.

Optimizing content is the only way that you can reach your target audience. Content optimization typically refers to the usage of keyword phrases strategically throughout the article. Keywords are words that consumers typically search for when looking for your product or information.

Each article that you create should have a target keyword, or more than one included inside of the content. The trick is to make sure that you have the keyword in the article several times, while still making sure that the article appears organic and not forced. The best way to optimize is to select one main keyword, then choose several supporting keywords or long tail keywords to place in the article.

Generally speaking, a keyword density of 3% to 4% is best. This keeps the article from being over saturated with the keyword while still allowing the keyword to shine through. Make sure that the keyword is dispersed throughout the article instead of being found in one general area. By keeping a few thing in mind, you will be able to produce content that is well optimized and will perform well on an SEO website to attract new customers.

About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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