Does Site Speed Matter?

Site speed is increasingly becoming faster thanks to shortcuts that efficiently deliver website information to the server. If your site speed is slow, the amount of business you garner from your website will be negatively impacted as a significant percentage of businesses are clocking their page load times under 2 seconds. You may think that a mere additional two seconds won’t make a difference to your website visitors or ranking, but you would be wrong. Even a second longer can result in nearly half of the online world loading faster than your website.

Why is Site Speed Important?

Site speed matters for two very important reasons: user satisfaction and search engine position ranking. When a visitor navigates to a page of your company’s website, your first concern should be whether the page is loading fast enough to keep the user’s attention. With today’s fast-paced loading times, users are becoming less patient with slower sites, which demands that your website be optimized to increase your site speed in order to keep the user interested and boost your visitor-to-customer conversion rates. Moreover, to be competitive with rival companies, your goal should be to achieve a faster site speed to win the sales and loyalty of future customers.

Increasing Your Website's Visibility & Traffic

Another equally critical reason why your pages must load fast is related to your website’s search engine position ranking. This is fancy terminology for where your website’s page URLs are listed in the search results in comparison to your competitors’ websites. If your website and a competitor’s website are similar in ranking, site speeds will then be figured into the ranking equation. To increase your website’s visibility and traffic, you must improve your ranking and site speed is one piece of that puzzle.

Contact us today to explore how 51 Blocks can increase your site speed and optimize your entire website for greater visibility and impressive traffic!

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