Content is king when it comes to online marketing. Nothing can be promoted, sold, or discovered if not for the use of content to write about the product. Content is especially important during online marketing. Most SEO experts are aware that unique content is actually what is most desired, rather than content in and of itself.
What is unique content?
Unique content is a description for organically created content that cannot be found any other place on the web. A newly created article is considered to be unique content. Content that is copied from other places on the web cannot be considered unique. The creation of unique content is necessary, as search engines will pick up on content being displayed on multiple websites and may fail to index the content a second time.
The case for unique content
Though may content marketer may be tempted to copy content from websites that are similar to theirs, this is always a bad idea. Instead, have your own spin put on to the same type of content with a different article. All articles must be unique and copyright free in order to be indexed by websites. It is also best to create unique content because of possible copyright infringements that could land you in court.
Unique content is fresh, new content that was created specifically by yourself, or another writer. Hiring content writers to produce constant fresh, unique content for your SEO websites is a great way to make sure that you never run out of content.
