What qualifies as unique content?

Content is king when it comes to online marketing. Nothing can be promoted, sold, or discovered if not for the use of content to write about the product. Content is especially important during online marketing. Most SEO experts are aware that unique content is actually what is most desired, rather than content in and of itself.

What is unique content?

Unique content is a description for organically created content that cannot be found any other place on the web. A newly created article is considered to be unique content. Content that is copied from other places on the web cannot be considered unique. The creation of unique content is necessary, as search engines will pick up on content being displayed on multiple websites and may fail to index the content a second time.

The case for unique content

Though may content marketer may be tempted to copy content from websites that are similar to theirs, this is always a bad idea. Instead, have your own spin put on to the same type of content with a different article. All articles must be unique and copyright free in order to be indexed by websites. It is also best to create unique content because of possible copyright infringements that could land you in court.

Unique content is fresh, new content that was created specifically by yourself, or another writer. Hiring content writers to produce constant fresh, unique content for your SEO websites is a great way to make sure that you never run out of content.

About The Author

Michael Borgelt
Michael Borgelt

Michael Borgelt is an accomplished entrepreneur, digital marketing expert, and published author. As the founder of 51Blocks, he is passionate about showcasing the true value of digital marketing and helping businesses achieve their online goals. Michael is a member of Forbes Council and a published author of "White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom." He has also been featured in several podcasts and news outlets, where he shared his insights on digital marketing and entrepreneurship. Michael is also a former NBA referee which fueled his passion to work hard and achieve your dreams.

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