What qualifies as unique content?

Content is king when it comes to online marketing. Nothing can be promoted, sold, or discovered if not for the use of content to write about the product. Content is especially important during online marketing. Most SEO experts are aware that unique content is actually what is most desired, rather than content in and of itself.

What is unique content?

Unique content is a description for organically created content that cannot be found any other place on the web. A newly created article is considered to be unique content. Content that is copied from other places on the web cannot be considered unique. The creation of unique content is necessary, as search engines will pick up on content being displayed on multiple websites and may fail to index the content a second time.

The case for unique content

Though may content marketer may be tempted to copy content from websites that are similar to theirs, this is always a bad idea. Instead, have your own spin put on to the same type of content with a different article. All articles must be unique and copyright free in order to be indexed by websites. It is also best to create unique content because of possible copyright infringements that could land you in court.

Unique content is fresh, new content that was created specifically by yourself, or another writer. Hiring content writers to produce constant fresh, unique content for your SEO websites is a great way to make sure that you never run out of content.

About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

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