Why Dropshipping is Dead in 2023: What You Need to Know

Why Dropshipping is Dead in 2023: What You Need to Know

Imagine, for a moment, that dropshipping is a comet. Once, it blazed across the e-commerce sky, drawing entrepreneurs with its promise of low overheads and quick profits. It was the shining path to an online business empire. However, times have changed and by 2023, that comet has flamed out, leaving nothing but cold memory in its wake. Yes, you’ve heard it right—dropshipping is dead in 2023. The old ways are not working anymore; the landscape has shifted. This post sets out to guide your steps on this new terrain, revealing what you need to know now to pivot, adapt and continue your entrepreneurial journey.

The notion that “dropshipping is dead” is a commonly circulated myth. While it’s true that the dropshipping industry has become highly saturated and competitive in recent years, there are still opportunities for success with this business model. However, it’s important to be aware of the potential challenges and drawbacks, such as low profit margins and increased difficulty with branding and quality control. Ultimately, whether or not to pursue dropshipping as a business depends on your goals, resources, and willingness to adapt to changes in the market.

The Rise and Fall of Dropshipping

In the past, dropshipping was considered a lucrative way for entrepreneurs to start their own e-commerce businesses with little to no upfront costs. However, it is safe to say that dropshipping today has reached its saturation point, and the business model has lost its charm in 2023. The reasons behind this shift are many – some of which will be discussed below.

The first reason for the decline of dropshipping is that the market has become highly competitive and saturated. With more people turning towards dropshipping than ever, there is an excess supply of online stores, making it harder for newer players to survive. Not only does this make it challenging to find new customers, but established players are already catering to the needs of a broader audience.

Although there are still markets with low competition, these niches do not last very long before attention becomes widespread. Additionally, there is now much more awareness among customers about this retail method than there once was. Customers have realized that products bought via dropshipping take longer to arrive and may not match in quality from what they expected.

Let’s consider the example of AliExpress – one of the largest Chinese wholesalers in the world – where you can purchase items at low prices from suppliers who often rely on dropshipping for sales distribution. However, due to poor shipping times and quality concerns among consumers worldwide, AliExpress is no longer reliable for users who wish to get quality products in a timely manner.

Think about it like a lousy restaurant – upon trying the food once disappointing; we wouldn’t go again. In the same vein, a customer would have a bad experience with a product shipped via dropshipping once, giving them enough reason not to order from your store again.

As we continue analyzing why dropshipping is dead in 2023, it is essential to understand the background of this business model and its evolution over the years.

A Brief History of Dropshipping

Dropshipping as a business model has been around for decades. It all kicked off when Sears, Roebuck & Co decided that selling products via catalog would be a great way to do business. They realized that shipping products from their warehouses to the customer’s doorstep was a very expensive method, so they began shipping goods directly from suppliers instead.

As technology improved, dropshipping became easier than ever. Enter platforms like Shopify, eBay and Amazon – these platforms allowed entrepreneurs to open up and run an e-commerce business virtually anywhere. No upfront costs were necessary, since they could list items provided by various suppliers without having to buy inventory.

Mark Smith founded Jumpflex trampolines and initially had to deal with traditional sales models via retail shops before moving towards drop-shipping online. This change meant he didn’t have any overheads or stock holdings which enabled him to scale from selling backyard trampolines to a multi-million dollar company in less than five years.

However, as time passed, dropshipping turned into a race towards razor-thin profit margins. With all the focus on acquiring new customers, many dropshippers ignored customers’ needs for better delivery timeframes and physical product quality. Customers are now looking for faster shipping times and greater transparency regarding where the product comes from; addressing these critical issues becomes much harder when dealing with a third party supplier.

  • In 2023, despite the challenges, a report from eMarketer showed that the dropshipping industry continued to grow at an annual rate of 18%, accounting for roughly 35% of overall Amazon sales.
  • With respect to profitability, research by Shopify indicated that while profit margins in dropshipping were thin (around 10-30%), businesses selling high-ticket items or products that addressed particular needs reported higher profitability.
  • The Digital Commerce 360 study highlighted that approximately 30% of e-commerce businesses utilized a dropshipping model in some capacity as of 2023, suggesting that this business model was very much alive and evolving.

Factors Fueling Dropshipping’s Decline

Dropshipping has managed to maintain its relevance in the e-commerce industry for many years. However, several factors have contributed to its decline, making it a less favorable business model than it once was.

One of the main drivers behind the fall of dropshipping is fierce market competition. The industry has been growing rapidly, with more retailers joining every year, causing a saturation of the market. As a result, customers now have countless options to choose from and can easily compare prices and shipping times. This has created an environment where standing out from the crowd is difficult, if not impossible.

Another factor contributing to the decline of dropshipping is low-profit margins. In comparison to other business models like FBA by Amazon and print on demand, the return on investment for dropshipping is low. Retailers that operate on this model depend heavily on high-volume product sales, which are challenging to sustain in a saturated market.

Additionally, due to long delivery times and inconsistent customer experiences, some customers are beginning to lose faith in dropshipping as a viable option for e-commerce. For example, when a retailer depends solely on a supplier’s inventory to fulfill orders; they don’t have any control over the quality of products delivered or when they’re shipped. In contrast, FBA by Amazon bundles all products into one place to be shipped together at one time with strict quality standards reduces off-putting delays for customers.

Finally, similar to how brick-and-mortar stores struggle during economic downturns, e-commerce businesses using dropshipping may have trouble maintaining their audience during an extended post-pandemic period of financial instability.

Given these factors leading up to the decline of dropshipping let’s explore how these circumstances influence its Impact on E-Commerce Businesses in 2023

Impact on E-Commerce Businesses in 2023

Dropshipping has been a popular business model for aspiring e-commerce retailers because it’s an easy entry point with low upfront costs. While dropshipping still has its advantages, the aforementioned factors are having a significant impact on its role within the e-commerce industry.

Changing consumer preferences have played a considerable role in the shift away from dropshipping. Many consumers today expect short delivery times and seamless returns processes, which can be difficult to achieve through traditional dropshipping models. As such, more retailers are opting for alternative options like FBA or print on demand instead of relying solely on dropshipping suppliers.

The fall of dropshipping has also led to opportunities for businesses that have adopted other e-commerce business models. FBA by Amazon, for example, separates itself from dropshipping as they ship products directly from warehouses and have control over inventory quality and order fulfillment.

While dropshipping was once seen as an excellent option for beginning entrepreneurs due to its low start-up costs, it is now increasingly challenging to make money using this model. Profit margins fit a razor-thin range (10%-30%), making it challenging to find high-value items to sell given how much competition they’ll inevitably face.

Additionally, there is always the risk of losing your audience since competitors may quickly enter your niche and offer similar products at reduced prices. Therefore, finding the opportunity and keeping up with market trends becomes increasingly difficult as product saturation leaves little room for discovery or innovation.

Overall, while it might have once seemed like a promising option for new businesses starting in e-commerce, the numerous obstacles facing entrepreneurs using this model make its discontinuance unavoidable. Luckily FBA by Amazon remains a more viable option currently delivering optimized logistics and quality services one desire when ordering online.

Changing Consumer Preferences

One of the major factors contributing to the decline of dropshipping in 2023 is changing consumer preferences. Today’s consumers are tech-savvy, discerning, and highly demanding. They expect seamless shopping experiences that offer speed, convenience, and affordability. Unfortunately, dropshipping often fails to meet these expectations and has thus become less popular among consumers.

For instance, imagine a customer orders an item from an online store that uses dropshipping. The item takes several weeks or even months to arrive due to long shipping times caused by unreliable suppliers. In the meantime, the customer has to bear the inconvenience of delayed gratification, which can discourage repeat purchases.

Moreover, in today’s fast-paced world, consumers want quick and hassle-free returns and refunds. However, with dropshipping, these processes can be cumbersome as they involve coordinating with multiple parties such as the supplier and fulfillment center. This can lead to poor customer service experiences and negative reviews.

While dropshipping may work for some niche markets that cater to customers willing to wait for products from overseas at lower prices, it’s no longer relevant in today’s e-commerce environment. In fact, many retailers have shifted towards more traditional methods such as holding inventory themselves or exploring other business models like private labeling.

Having discussed changing consumer preferences’ impact on dropshipping let us move on to the challenges and opportunities for e-tailers in 2023.

Challenges and Opportunities for E-Tailers

The decline of dropshipping poses fresh challenges for e-tailers looking for sustainable growth in 2023. With declining profit margins and rising competition, retailers must adapt to emerging trends and opportunities to remain competitive in the market.

One major challenge facing e-tailers is how to differentiate their brand while using third-party suppliers’ products. Since dropshipping does not allow for personal branding, retailers must find other ways to stand out in a highly competitive market.

For example, just as local stores compete by offering personalized service or unique products, e-tailers may have to create and promote their brand through excellent customer service, user-friendly websites, high-quality content, or creating niche communities around their product line.

Furthermore, shipping times are one of the important determinants of customer satisfaction in online retail. With dropshipping facing delivery time challenges due to supplier issues and distance, e-tailers can explore alternative fulfillment options, such as Fulfilled By Amazon (FBA) or print-on-demand. By doing so, they can process orders more quickly and take more control over their shipping processes.

Finally, while profit margins with dropshipping have become razor-thin in recent years, savvy e-tailers can still make money by choosing high-ticket items that provide greater return on investment. Similarly focusing on finding and promoting products that solve a problem or meet changing consumer preferences can help businesses stay ahead of competitors.

Thus we see that while the decline of dropshipping presents several challenges for e-tailers in 2023 like building brand equity and finding an opportunity in emerging markets can help them remain relevant among tech-savvy customers.

Noteworthy Alternatives to Dropshipping

As dropshipping becomes increasingly unprofitable and unsustainable, it is essential for e-commerce businesses to explore alternatives with greater potential for success. Two notable options are FBA (Fulfillment by Amazon) and print on demand.

FBA is a service provided by Amazon that allows sellers to store their inventory in Amazon fulfillment centers. When an order is placed, Amazon handles the packing and shipping process, as well as customer service. This alleviates the need for sellers to store and handle inventory themselves.

One advantage of FBA is the convenience it offers. With Amazon’s extensive reach and established infrastructure, sellers can quickly expand their customer base and increase sales without dealing with the logistics of shipping and handling. Additionally, FBA provides access to Amazon Prime customers, who value fast and free shipping.

Another alternative to dropshipping is print on demand (POD). POD involves creating custom products like t-shirts, mugs, and phone cases only after someone places an order for them. This eliminates the need to hold inventory or manage shipping logistics.

POD is ideal for e-commerce businesses that want to offer unique products without investing in a large amount of upfront inventory. It also provides flexibility in terms of design since products can be personalized based on individual customer requests.

Both FBA and POD offer significant advantages over dropshipping. While each has its own set of challenges, they provide better profit margins and more control over product quality.

However, FBA requires sellers to compete with other third-party sellers within Amazon’s platform, which can lead to price wars and decreased profits. Additionally, Amazon charges fees for storage, picking, packing, and shipping items through FBA. These costs can add up quickly if you’re not managing inventory levels carefully.

In contrast, while POD does not have the same competition issues as FBA does within Amazon’s platform, it has a higher degree of complexity in terms of production and quality control. Businesses must have a reliable supplier and ensure high-quality products are consistently delivered to customers.

One e-commerce business that successfully transitioned from dropshipping to POD is Redbubble. With POD, they were able to offer unique designs and products that stood out among the sea of generic items on dropshipping sites. This allowed them to carve out a niche market and grow their brand.

While FBA and POD are not without challenges, they provide dropshippers with viable alternatives that allow for greater profit margins and control over product quality. However, it is crucial for e-commerce businesses to weigh the pros and cons of each option before fully committing.

Navigating the Post-Dropshipping Era

As the drawbacks of dropshipping continue to mount, it is critical for e-commerce businesses to be strategic about navigating this post-dropshipping era. Here are some key factors to consider:

First, it’s essential to carefully choose your niche and approach it with a focus on personal branding. With so much competition in e-commerce, creating a unique brand identity can help you stand out in a sea of generic products.

Think about it this way: if you were looking for a specific product online, would you be more likely to buy from a retailer with no identifiable brand or one with personalized packaging and branding? Chances are, you would choose the latter. Personal branding helps establish trust with customers and sets your store apart from competitors.

Second, use multiple sales channels beyond just your website. Consider using social media platforms like Instagram, Facebook, or TikTok, as well as established online marketplaces like Amazon or Etsy to increase visibility.

By diversifying your sales channels, you decrease reliance on any single platform and increase potential sales opportunities. It’s also essential to optimize your website for SEO (search engine optimization) to improve visibility in organic search results.

A successful e-commerce business that has excelled in navigating the post-dropshipping era is Warby Parker. They started with an online store but have since expanded into physical retail stores and pop-up shops, demonstrating the importance of diversifying sales channels.

Finally, be proactive in monitoring trends and competition in your niche. One of the significant challenges of dropshipping was the tendency for saturation, leading to decreased profit margins and increased competition.

By staying on top of industry trends and keeping tabs on competitors’ strategies, you can stay ahead of the curve and continually innovate to keep your store relevant.

While dropshipping may not be the best e-commerce model for a new business looking to break into the market, it can still provide value if used strategically. For example, it may be useful to dropship items as part of a larger product offering rather than relying solely on this method.


How You Can Leverage The Just Sell Method™ Instead of Dropshipping 

  1. Choose a vertical or niche you want to sell digital marketing products to 
  2. Develop your own brand and website you will use to market your agency 
  3. Come over to 51blocks.com and checkout our wide range of products to use as your own
  4. Swipe and rebrand all of our scopes, marketing assets, and case studies 
  5. Double our costs to give yourself a 50% profit margin 
  6. Get out in the world and just sell! 


It’s really that easy. We’re going to do all of the onboarding, client management, fulfillment, and work to deliver a world class experience and results under your brand name. Ready to get started? Contact us today for a demo! 

About The Author

Brittany Filori
Brittany Filori

Brittany is an accomplished COO & current CEO of 51Blocks who has written 3 digital marketing books including White Label Digital Marketing: How to Effectively Scale Your Agency for Time & Financial Freedom. Brittany is an expert on how agency owners can remove themselves from the day-to-day operations and focus on selling to scale. She helped create The Just Sell Method™ which has helped 300+ partners grow their book of clients and become more profitable with their own digital marketing agency. Brittany is passionate about leadership, operations, and agency growth.

Related Posts

51Blocks vs whitelabelseo.io

Want to know the difference between our two brands? 51Blocks vs whitelabelseo.io is a common question! For

White Label

51Blocks vs. The Hoth

For SEO niche experts, choosing the right white label SEO service provider is a critical decision that

51Blocks vs Vendasta

Are you looking to empower your local business and take your reach to the next level?  51Blocks